We're living in the post-smartphone world, where restaurant reviews and silly time-wasting games are never more than a fingerprint away, and now it's hard to see us as anything but tippy-toeing into the smartcar revolution. While there are plenty of competing implementations out there, Nokia seems to be doing the best at unifying the playing field, announcing a partnership with Clarion to bring its Terminal Mode infotainment integration to yet another major brand. This follows on deals with Alpine, Harman, and nearly every major European auto manufacturer. That's a lot of partnerships, but as of now no actual products, leaving us feeling a bit indifferent about the whole thing -- for the moment at least.
Original Press Release
Clarion and Nokia Team Up on Connected Car Technology
Clarion Co., Ltd., a global leader in car audio and electronics, and Nokia Corporation, the world's leading mobile device producer today announced that they are collaborating on Terminal Mode, a technology that will enable a totally new way of mobile devices and car infotainment systems to seamlessly work together. Both companies say this collaboration will further boost the development of next-generation smart car infotainment systems.
Through this partnership Clarion aims to develop the smartphone interface that Nokia and Consumer Electronics for Automotive, CE4A are proposing as industry standard, as well as to build an application service business for in-car devices utilizing the Ovi Store application service by Nokia. Clarion is also targeting accelerated development and greater commercial dominance of in-car information systems for the Europe and North America markets where Nokia has a strong presence, as well as China and other emerging markets.
"By integrating the Terminal Mode technology into in-car information systems such as car navigation developed by Clarion, we will be able to bring to customers the vast array of applications and services available to smartphones on in-car devices. The integration of in-car devices with smartphones will provide better user experiences for consumers and lead to radical changes in in-car information systems," says Tatsuhiko Izumi, president of Clarion.
"Through a stronger collaboration with Nokia and NAVTEQ, which supplies map information for our car navigation systems in overseas markets, it will be possible to utilize smartphone functions and services for in-car information system functions and support services such as intelligent transport systems (ITS), advanced driver assistance systems (ADAS), and navigation coordination.
"Nokia believes that Terminal Mode is an ideal base for industry innovation, allowing existing and new kinds of services to be extended into the car," says Vesa Luiro, Automotive Director at Nokia. "We are already committed to collaboration with the automotive industry and this alliance with Clarion will further improve the user experience in the car and enable consumers to access their favourite internet services and smartphone applications, wherever they are."
Clarion ranked among the top 93 Global OEM parts Suppliers by Automotive News.
Clarion joined Hitachi-group as a consolidated subsidiary since 2007. Clarion, an international leader in car audio and electronics since 1940, conducts research, development, engineering, design, manufacturing, sales and marketing of vehicle entertainment, navigation, communications and security products for the automotive and recreational vehicle environments. Clarion has over 10,000 employees worldwide and 12 factories in 10 countries, with marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the Web at www.clarion.com
--View story at Engadget--